LOGO DEVELOPMENT & BRANDING

It all started with a small project: I received the old logo that had been approved after multiple rounds and my "job" was to work the subtitle into it. Font, kerning, etc. I believed the entire logo could improve and what you see is the result of it.

When looking for a fitness trainer to walk in the footsteps of Tony Horton, Autumn Calabrese, and Sagi Kalev Beachbody created their own reality show to stream online.

THE20s is  Beachbody®'s OnDemand reality show based on 20 trainers of different fitness backgrounds living in a house and competing to create twenty minute long workouts to become the next Beachbody Super Trainer.
 

While working at Trailer Park, a company extremely well-known for its lengthy body of creative work in the entertainment industry, we were presented the opportunity to pursue one of the prime yet least talked-about brands in LA, the Los Angeles Clippers.

We had the privilege to Art Direct photoshoots, including the entire team roster, develop a large array of creative assets for Out-Of-Home, the Staples Center, Social Media, Presentation Decks, TV, the Fan van, and In-game programs.

Agency: Art Machine

CD: John McMahon

Photographer: Kyle Kristy

In early 2018 we were tasked to visually redefine the mobile category with the introduction of Spectrum Mobile via OOH. We created a fresh exploration, and a forward-thinking take.

We were asked to design the new website for BodyArmor, a natural revolutionary sports drink.

Before the design process took place, we strategized the correct approach to encompass two groups who represented BodyArmor’s target audience, the “Moms” who were aware BodyArmor is a healthier option to their children, and the “Drinkers”, previously satisfied health-oriented consumers.

The UI and the UX presented a fresh execution of the goals: modern, compelling, informative, and aspirational.

Art Direction

Show Titles and Display Art.

Key Art

We were hired to create a promotional poster Key art for the 2018 Lunar New Year at Universal Studios Hollywood.

This yearly event that heavily relies on the Chinese culture, we leaned on Kung Fu Panda, the Transformers and the Minions, some of their most popular characters, to excite fans.

What you see here is some of the art promoted around Los Angeles.

Client: Universal Studios Hollywood®

Label and bottle design exploration for Diddy’s DeLéon tequila. We were hired in early 2019 to create a look “redo”. We explored new designs, printing techniques, textures, bottles and caps.

I personally presented the final concepts and print details to Mr. Combs, including the idea to add a seal over the cap giving the club consumer the experience to “unleash his/her claim” over the bottle.

Some designs were also designated for limited edition and promotional launches.

LOGO, PACKAGING & BRANDING

Logo and brand development for Yay Cosmetics Brand located in Miami, Florida. 

ART DIRECTION & BRANDING

Client: Simply Stunning Spaces Interior Design Studio

Location: San Diego, CA. 

In light of their showroom opening we helped the client with logo redesign, branding, book design, social media,  and promotional print marketing materials.

BRANDING

Client: Smoky Hollow Industries

Location: El Segundo, CA

SHI is the umbrella corporation of an Electric Engineering, Water Recycling, Commercial Real Estate, and Business Consulting companies.

We were hired to create brand identity and corporate guidelines to reflect its history, core values, and mission. 

KEY ART | SET DESIGN

Client: Wrigley's Gummies

Agency: Vault49

Clay and paper set design featured in Times Square, New York City.

KEY ART

Agency: David & Goliath

CD: Steve Yee

Client: Universal Studios Hollywood

Media: Busdoor and OOH

Several key art for Universal Studio's Transformers and King Kong rides labeled Summer of Survival.

Several logos developed over the years for clients in a variety of industries.

Branding for multi-disciplinary designer Rafael Valente whose work focus on brand identity, art direction, and illustration on digital and print media. 

The logo has evolved over the years. This iconic, easy-to-recognize mark truly captures and represents Rafael, his mindset and work style moving forward. The heart shape was taken away from the V, his last name's initial is Valente, which means brave in Portuguese, his native language.

Having the confidence that your grit and hard-work will help you achieve your goals and create new opportunities to work with like-minded individuals, explains “plus" creative.

KEY ART | DIGITAL PAINTING

The Superbowl 50 season was a special one, and to launch the season I was hired to create this centerpiece for the NFL.com website.

This digital painting represents all the different phases of the football season. It was inspired by The Game Of Life but it also relates to the road to gold. 

The season started in Chicago with the Draft, included some steps along the way in New England where the Kickoff took place, then moving to the International week in London, the ProBowl in Hawaii, and  ending at the new San Francisco 49ers Levi's Stadium.

CORPORATE IDENTITY & BRANDING

Lebre was initially my final assignment for a Corporate Idenity course to get my Associates Degree in Graphic Design from FIT, in New York City.

I had a very competitive group but more importantly, I was extremely passionate about branding. For this project I developed a forty-six page corporate manual with the ins-and-outs of how to use the logo, its typeface, corporate colors, proportions, tagline and all other assets. The result was a complete Corporate Package that I later on sold to a real World Wide Moving Company.

Lebre means "rabbit" in Portuguese, and because it is a moving company the logo most certainly needed to express movement and agility. The negative space created by the rear leg  represents the competition, and is the shape of another animal, do you see it?

Branding design for Heir Society, a cannabis company based in Los Angeles, CA.

PAPER SET DESIGN

Client: Kellogg's

Agency: Vault49

Mini-Wheats hand-crafted paper set design for double-sided magazine ad.

CD COVER | DIGITAL ART

Client: Ministry of Sound

Agency: Vault49

2D digital illustration.

WEB DESIGN | PRESENTATION

Concept and execution for an evolving thematic digital experience for the NFL 2014-2015 Season. 

CONCEPT & DESIGN

Beachbody's The20s was a reality show streamed online.in which twenty trainers of different fitness background compete for twelve weeks to create a 20 minute workout and become the next Beachbody Super Trainer.

Illustrations, vector art, type treatments, image manipulation.